Archive | Sales

Value Pricing and Stale Marketing

Pool noodles. You know those coloured foam round sticks that children play with in swimming pools? Two summers ago, I saw a gas station selling them in a rural area displaying a sign proclaiming their price. The sign said “Cheaper than Canadian Tire in Town”. Why, I thought would you advertise like that when you […]

Busy But Not Winning

I have several clients and a number of friends and colleagues who equate busy time with productivity. But, being “busy” does not always equate to being effective. Ineffective people abound. From outside they are hard at work with paper, phone calls, emails, meetings and more meetings. Their desks are piled high. They look frazzled. They […]