Subscribe

Archive | Financing

Value Pricing and Stale Marketing

Pool noodles. You know those coloured foam round sticks that children play with in swimming pools? Two summers ago, I saw a gas station selling them in a rural area displaying a sign proclaiming their price. The sign said “Cheaper than Canadian Tire in Town”. Why, I thought would you advertise like that when you […]

CAN YOU SAVE A COMPANY ON THE ROCKS BY INJECTING MORE MONEY?

In the 1990’s a children’s clothing business nearby to me in Vancouver BC suddenly collapsed. Revenues and profits had grown at a breakneck speed with a multi-location expansion project. But they did not take into account that expansion vacuums up a ton of immediate cash that can only be replaced by profits generated over time. […]